NTT DATA’s innovations, such as ShotView, are transforming the fan experience at The Open. Cutting-edge technology, including AI digital twins and 5G, is revolutionizing how fans engage with the golf championship.

NTT DATA has been enhancing fan experiences at The Open for over a decade. Mona Charif, Global CMO at NTT DATA Inc., stated, “We are catalyzing change by applying our sports and entertainment expertise and integrating our latest advancements in technology.“

NTT DATA’s ShotView activation uses digital twin technology to create an accurate digital representation of the golf course, enabling fans to visualize players’ strategies and decisions. Additionally, the AI-powered Digital Human Lottie offers real-time insights and deep knowledge of golf rules and history, enhancing spectator interaction.

The implementation of a 5G network by NTT DATA at The Open supports real-time data processing and complex applications. The NTT DATA Wall utilizes Hollywood-grade CGI to present real-time data insights and ball-tracking statistics, providing an engaging visual experience.

Beyond fan engagement, technology promotes sustainability in sports. NTT DATA’s initiatives at The Open provide real-time sustainability insights, encouraging more sustainable behaviors among fans. Professor Steve Otto, Chief Technology Officer at The RA, emphasized that NTT DATA’s insights and innovative applications make golf more accessible and appealing.

Amidst environmental sustainability efforts and the rise of digital solutions, NTT DATA is ensuring that The Open remains vibrant in today’s rapidly changing world.

Source: NTT DATA Transforms The Open: Tech Redefines Golf Experience.