Shinwon Corporation leads innovation with AI and big data for fashion trend prediction driving digital twin revolution
SEOUL, South Korea, June 20, 2024, PRNewswire – South Korean fashion company Shinwon Corporation, under CEO JJ Park, is leveraging AI and big data technology to keep up with the fast-paced advancements in the fashion industry, effectively predicting trends and catering to customer preferences.
The global fashion industry is undergoing continuous transformation, necessitating swift adaptation from fashion brands and retailers. To keep abreast of these changes, comprehensive data analysis is crucial for forecasting future trends and integrating them into product planning and production.
At the forefront, Shinwon Corporation has earned international recognition for its application of AI and big data. Shinwon’s overseas production facilities in countries like Guatemala, Nicaragua, and Vietnam produce high-quality knitwear, sweaters, and waders. Global buyers such as Patagonia, Columbia, Gap, Target, and Walmart have praised the company for its innovative use of technology.
Shinwon utilizes various advanced methods, including online market sales data analysis, trend analysis, and social media analysis, to understand market dynamics. By examining actual sales data across different markets and categories, Shinwon identifies popular colors and designs. Machine learning and deep learning technologies further enhance this trend prediction capability.
A key strength of Shinwon lies in its multifaceted data analysis capabilities. By dissecting sales status, inventory trends, retail prices, colors, and designs, Shinwon provides its buyers with well-rounded insights. In 2023, 20% of their market intelligence data was crafted using advanced AI data analysis, with plans to amplify this usage in the upcoming year.
To promote design innovation, Shinwon incorporates cutting-edge digital technologies such as 2D and 3D styling and VR stores. In their 3D virtual studio, graphics are applied to virtual mannequins, allowing for pre-inspections of how designs will look once completed. The studio also offers interactive features like 360-degree zoom that simulate a lifelike experience of the final designs. This level of detail significantly improves the customer experience.
During practical applications, when Shinwon presented a private brand women’s line product for a retailer client, it utilized 3D virtual avatars for visual merchandising. This technology supports various sizes and pose scenarios, enhancing the customer’s ability to make tailored selections.
